Regulation – Are you affected by media regulation?

Regulation – Are you affected by media regulation?

Mass communication especially through the rise of new technologies such as, mobile phones, radio, television and film can cause their own issue within the public sphere. These issues cause and make for media regulation, a term regarded as “a law, rule, prescribed by authority, especially to regulate conduct”(, 2016). University of Leicester (2013) highlights the term regulation is aimed to set limits to freedom, though this goes against our democratic society. Suggesting that in order for our government to regulate, they need to have a clear and convincing reason in order to follow through with the regulation. There are numerous reasons why we regulate media usage. These reason generally lie around the protection of the public order, protection of the individual, development of the communication system and the promotion of access while maintaining conditions in media services (Leicester university, 2013).

For instance Brett Lamb (2013) stated that in Australia, Free TV and the advertising Standards Bureau have guidelines for advertising food and beverages to children in which they promote unhealthy eating and a bad lifestyle (Lamb, 2013). Even commercial radios in Australia have regulations and guidelines particularly prohibiting the portrayal of women, indigenous people and cultural diversity within their airtime (Lamb, 2013). 55% of Australian television content has to be aired between the times of 6am and midnight (Lamb, 2013). This media regulation is aimed at controlling the vast amount of media usage of overseas content; this enables our nations production to be supported rather then supporting overseas profits. It’s always important to have media regulation concerning media ownership. This is to ensure that as a nation our media outlets hold diversity within media communication. Highlighting the importance “ that no one should monopoly the media industry” (Lamb, 2013).   This is because as a functioning democratic country we require a diverse ownership, ensuring that our public lives are being reported “in a fair and open manner”(Gardiner-Garden, 2001).

A common media regulation that happens in our everyday lives is shown through our movies theatre practice and TV shows ratings. These ratings inadvertently regulate how we watch and gain access to view these shows .For example, MA15+ restrict any child under the age of 15 from watching these rated programs. The Australian Classification (2015) regard MA15 + rating as a “classified material that contains strong content”(Australian Classification, 2015). This media regulation restricts how a child under the age of 15 will gain access to the movie theater. The Australian classification (2015) requires any child under the age of 15 to be companied with an adult guardian, where they must buy the ticket for the child. However when a child is over the age of 15, they may be asked to show proof of age before hiring or purchasing an MA15+ program (Australian Classification, 2015). This is a prime example of an active media regulation that is used in our everyday lives.


(Source : Brett lamb , 2013)

This particular case study links to the notion and ideas of media space and place. According to Tuan (cited by Mains, Cupples & Lulineal, 2015, p.195) space has been associated with media geographers, particularly with the idea of freedom, movements, distance and potential. While place, often implies confinement, stability, proximity or concrete. Tucan illustrated that to understand the geography of the world, you need both space and place perspectives “as they intersect with media and communication” (cited by Mains, Cupples & Lulineal, 2015, p.195). They defined place as a term that focuses on how place-to-place images are represented in the media (Mains, Cupples & Lulineal, 2015, p.195). Where as, spaces in media are often known as a “topological space” (Mains, Cupples & Lulineal, 2015, p.195) also known as a mediascape. Focusing its attention on the “virtual geographies of what is connected to what” (Mains, Cupples & Lulineal, 2015, p.195). Just like the movie theatre ratings, this type of regulation has implemented place media. Focusing on what has been represented within the movie, searching for hidden message that may not suit children of 15 years and under, regulating confinement. The Australian classifications rating also shows an example of a media space, regarding how it is connected to the viewer and how they may interpret what they are seeing. Media regulation is so common within our society; we hardly even notice it until it is brought to our attention. I would love to hear your stories of a situation where you felt that you where affect by media regulation or even if it was forced upon you , Leave a comment below


As always, all the best

Chelsea x


Australian classification 2015, Mature Accompanied (MA15+) , Department of Communication and the Arts, viewed 15 December 2010, <;.

Lamb, B 2013, Media Regulation, Lesson bucket, weblog post, 28th April, viewed 24th September 2016, <;.

Mains, SP & Cupples J & Lukinbeal , C (eds) 2015, Mediated Geographies and geographies of media , Media research, Springer, New York & Lonodn.

MTIMDE, L 2012, Concepts of media regulation, BizCommunity , weblog post, 11 September, viewed 24th September 2016,;.

Parliament of Australia 2016, Media ownership regulation in Australia, parliament of Australia, viewed 24th September 2016, <;.

‘Regulation’ 2016, in, Random Inc., viewed 24th September 2016, <;.

University of Leicester 2013, Module 2: unit 11: media regulation, University of Leicester media resources, viewed 24th September 2016, <;.







The Golden Ticket

The Golden Ticket

The way we watch television is changing due to the impact of Internet technologies. Its changing the way families and consumers watch their television whether that is because of the ability to stream or connect to each other through the internet. One thing for sure, the way in which we have connected has impacted and made new rituals within the family home. When interviewing my father it became apparent that broadband was the key to the notorious Chocolate Factory, the Internet had the power to open many new doors that were full of wonder. Just like the Augustus Gloop in the chocolate Factory my father, John Brunton jump right into this new mysterious world. Though the question remains are our now household technologies changing the way we interact within our family, is the instant gratification of high-speed Internet vs. the household television really are golden ticket? . To answer this I had to refer back to a true chocolate (internet) expert, my father.


When did you revive the Internet?

It was 1995 when the Internet entered our household; we didn’t have wireless like you kid’s have nowadays. The way the Internet operated was through modems that were able to connected us to the Internet at 48 hundreds kilobits per second, it was disgusting! We were so lucky that over the next couple years after its released the Internet managed to go quicker at 9600 kilobits per second

We only used the in Internet in our family for business; we didn’t really use it for anything else.


Where you more excited over the Internet then the television?

I think I was more excited over the invention of the television then the Internet back in 1995. Television for us was a bigger thing back then it allowed you do more things then you could do on the Internet.


Do you think that the Internet has taken over television?


Yes, this dynamic has changed now compared to when I grew up; the Internet has taken over TV, “because the internet is television”. We can stream and download TV shows and sports in a moment notice but with television this is harder to do. Um, well its obviously changed television, the rights of television are no longer. I mean its now all open, you can stream whatever you like. I Think the next generation will not survive without broadband, the problem with the Internet is that now they do all this tracking behind the scenes. They are now stirring every person and individuals into stuff he knows about, it’s narrowing his world knowledge

Would you say we are on the Internet while watching TV?

Yes, I do it every night and I’m pretty sure you do too !


Do you think this is a bad thing?


I think the bad thing is that I’m always connected to my work. They can always contact me and hassle me, there’s no down time. I can get emails at 10pm at night and they would be demanding for an answer at 9am the next morning. The way people communicate with each other have changed, our manners have changed.


Do you think this changes how are family dynamic worked? In other words did we separate more?


I don’t think we used it for social reason in the beginning, I used it more for business point of view, but as you kids grew older the Internet took over and all of a sudden it certainly did change how we acted and communicated as a family. Everybody goes on their own way, does their own thing, doing what ever they have to do on the Internet.


Would you say we where more social towards each other through the Internet then face to face?


No, were more social through the Internet, which in someway is a good thing and a bad thing. I’m able to connect to you guys, my kids when I can’t see you often or when you’re out and about. But this has it faults; we now sit in separate rooms and use the Internet to communicate. Which has in a way changed the way we used to communicate to each other. I sit in my chair and if I see something on TV I’m not to sure about, ill go and Google it “. What did you do before any of this? “I would come home I would have dinner and sit and watch TV and if I saw something I didn’t know about I would sit and discuss it with the family ”


Do you miss this family link?


I think the link is still there, it’s just a different dynamic now, and the year of just sitting together forcing conversation is long gone.


Would you say by having the Internet creates more conversation?

I think it makes for a more interesting conversation as it brings up more subjects that you have never really thought about, therefore it broadens your knowledge and gives you the opportunity to go have a look and search for yourself.


What are the benefits of having faster broadband?

The Internet has allowed me to work from home; it has given me the ability to communicate to workers that are stationed all over Australia, something that we couldn’t do before. We would travel frequently to contact each other.


Do you like that you can work from home?

I prefer working from home, but you have to be disciplined to work at home. It’s a lot easier to become distracted then it was before. The downside is you lose relationship between co-workers when you work from home, in a way I guess this is making us less social.


When the Internet goes down what is your back up plan?

I would travel back to the office or I would use my data on my phone and if that failed I guess we would have a day off. We can use the cellar networks, but the amount of data that takes wouldn’t be worth it, we couldn’t afford it


Do you think it’s a good thing that you are so reliant on the Internet?

“Um, probably not in the greater scheme of things”. Why? “Because it becoming like electricity you expect it to be there and it’s always going to be there, but someday it may not. And I use our broadband a lot, in life and work; I think we would all feel lost without it”.


Do you have a choice of preference of what broadband you go with?

“ Um, I do, but where we live we are tied down with Telstra”. Do you like Telstra? “Um, probably not to bad really, their okay, we don’t have a choice we cant change, so it doesn’t make a difference if we like them”. Do you think this is fair? “I don’t think this is fair I think most people should get the option to go with a company they feel comfortable with or what they know will work better for them”.


Would you say there was an area in your home that is un-networked?

“ No “, so you wouldn’t go into a space in your house and say this is where I don’t use media, “not in this house, everything is networked, I don’t think that needs to exist”


If you were denied access to the Internet how would you feel?

I would be pissed off; I would be annoyed, I think that no matter where you are in Australia you should be able to have Internet connection


Its clear from this interview just how much the Internet has taken over families and individuals. I guess it’s true that the Internet has opened many wonderful and scary doors in its chocolate factory empire, one that will be hard for any generations to go back to. In a way broadband is our golden ticket to our now technological lives, but the questions remains do we really want it to?


I would like to thank my Father, John Brunton for allowing me to interview him about his life experience of the Internet and television, for creating a wonderful and interesting discussion.I would love to hear your feedback, or tag me in your stories. Would love to read them!

All the best Chelsea x

Lets talk Media talk …

Lets talk Media talk …

Does it matter who ‘owns’ the media?  Does it make a difference? The media is a huge vast system but who actually owns the media in Australia?

Before looking at this topic I knew I didn’t know the answer to the question above but after researching the topic its hard not to care and here why!

There are several Key corporate owners in Australia who have a massive influence over our media outlets. These being the names of 1.Bruce Gordon who controls the regional television network WIN TV, which according to SBS (Goncalves, 2013) informs us that the network reaches more “than 5 million people across Australia” 2.Rupert Murdoch (a name you must of heard before) who owns most capital city newspapers,  owning 23% of the newspaper in Australia According to SBS (The Conversation, 2013) 3. Gina Rinehart shareholder in Fairfax, channel 10 and the mining industries 4.Kerry stokes who has a key stake through channel 7 5. Lachlan Murdoch who is majority shareholder in Nova, channel 10 and Fair Fax. 6. James Packer a significant shareholder in channel 10, Consolidated Media and recently Foxtel According to SBS (Goncalves, 2013).

Knowing all we do about these key players in our media do you think it matters who owns them? Does it make a difference?

 This is a troubling discussion, as you need to understand what implications can happen when people like above do control and own our media. By studying media ownership we can understand how these key players can control our media, which more then often can, became biases in the information they send us. According to Doyle (2002, p.13) one of the main dangers to concentration of media ownership is that they can have a political influence on our viewpoints or our values by  dominant media owners. They can contest to our ideologies, which is usually causes ideological conflict (Turnbull, 2015).By using our ideologies they can control us in a certain way. They can create their own ideas about society serving the interest of those in power. In this way the media can become such a powerful tool. They can usually do this by using the idea of propaganda. “Which is a form of persuasion used to influence people’s attitudes, beliefs, and behaviours”(Manzaria & Bruck, 2014), this can been evident In the recent election for government, where propaganda was used. You may not have realised it but they did play some part in the way you chose to vote, by using TV commercials to sway the way you think about them and their competition. “Propaganda is so powerful because everyone is susceptible to it” (Manzaria & Bruck, 2014)


A good case study example when looking at ownership control is Rupert Murdoch . He has been known to use his newspaper and social media to promote and favor a political party, the liberals. Using the front page of The Daily telegraph to declare  that (Flew & Goldsmith, 2013) “Finally you have a chance to kick this Mob out”. SBS (Flew & Goldsmith 2013) goes on to mention that News Crop sells 17.3 million papers a week , that means he is reaching 17.3 million of us with his views and beliefs . You can even look at the phone hacking scandal of 2011 (Turnbull, 2015) with the buying of  the police and the PMs Thatcher. This is such a scary thought that the media can control people that we elect and trusted. This case study gives us a great example of just how powerful the media can be and still is to this day.

So does it matter who owns the media and does it make a difference? I would have to say plainly that yes it does, the media is one powerful tool and even if we don’t want to admit it they do control vast amount of things in our lives, even if it just changes one way we think about a certain issue in society. But what do you think? Does it matter who owns our media and does it make a difference to your life?

Here is a few videos you might be interested in watching 

As always, all the best



  1. Doyle, G 2002, Media Ownership: The Economics and Politics of Convergence and Concentration in the UK and European Media, SAGE Publications Ltd. (UK), London, GBR.
  2. Flew, T & Goldsmith, B 2013, Comment: Does Murdoch own 70 % of newspapers in Australia?, SBS, viewed 30th March 2015, <>
  3.  Flew, T & Goldsmith, B 2013, Rupert Murdoch – The Daily Telegraph, image, SBS, viewed 30th March 2015, < >
    1. Flew, T & Goldsmith, B 2013, Rupert Murdoch – twitter, image, SBS, viewed 30th March 2015,;
    1. Goncalves, R 2013, Factbox: Who owns what in the Australian media, SBS, viewed 30th March 2015,
    1. Manzaria, J & Bruck, J 2014, Media’s Use of propaganda to persuade people’s Attitude, beliefs and Behaviors, Ethics of development in global environment, viewed 30th March 2015,
    1. Turnbull, S 2015, ‘media myth busting: information just wants to be free’, lecture, BCM110, University of Wollongong, delivered 24th March 2015