Does it matter who ‘owns’ the media? Does it make a difference? The media is a huge vast system but who actually owns the media in Australia?
Before looking at this topic I knew I didn’t know the answer to the question above but after researching the topic its hard not to care and here why!
There are several Key corporate owners in Australia who have a massive influence over our media outlets. These being the names of 1.Bruce Gordon who controls the regional television network WIN TV, which according to SBS (Goncalves, 2013) informs us that the network reaches more “than 5 million people across Australia” 2.Rupert Murdoch (a name you must of heard before) who owns most capital city newspapers, owning 23% of the newspaper in Australia According to SBS (The Conversation, 2013) 3. Gina Rinehart shareholder in Fairfax, channel 10 and the mining industries 4.Kerry stokes who has a key stake through channel 7 5. Lachlan Murdoch who is majority shareholder in Nova, channel 10 and Fair Fax. 6. James Packer a significant shareholder in channel 10, Consolidated Media and recently Foxtel According to SBS (Goncalves, 2013).
Knowing all we do about these key players in our media do you think it matters who owns them? Does it make a difference?
This is a troubling discussion, as you need to understand what implications can happen when people like above do control and own our media. By studying media ownership we can understand how these key players can control our media, which more then often can, became biases in the information they send us. According to Doyle (2002, p.13) one of the main dangers to concentration of media ownership is that they can have a political influence on our viewpoints or our values by dominant media owners. They can contest to our ideologies, which is usually causes ideological conflict (Turnbull, 2015).By using our ideologies they can control us in a certain way. They can create their own ideas about society serving the interest of those in power. In this way the media can become such a powerful tool. They can usually do this by using the idea of propaganda. “Which is a form of persuasion used to influence people’s attitudes, beliefs, and behaviours”(Manzaria & Bruck, 2014), this can been evident In the recent election for government, where propaganda was used. You may not have realised it but they did play some part in the way you chose to vote, by using TV commercials to sway the way you think about them and their competition. “Propaganda is so powerful because everyone is susceptible to it” (Manzaria & Bruck, 2014)
A good case study example when looking at ownership control is Rupert Murdoch . He has been known to use his newspaper and social media to promote and favor a political party, the liberals. Using the front page of The Daily telegraph to declare that (Flew & Goldsmith, 2013) “Finally you have a chance to kick this Mob out”. SBS (Flew & Goldsmith 2013) goes on to mention that News Crop sells 17.3 million papers a week , that means he is reaching 17.3 million of us with his views and beliefs . You can even look at the phone hacking scandal of 2011 (Turnbull, 2015) with the buying of the police and the PMs Thatcher. This is such a scary thought that the media can control people that we elect and trusted. This case study gives us a great example of just how powerful the media can be and still is to this day.
So does it matter who owns the media and does it make a difference? I would have to say plainly that yes it does, the media is one powerful tool and even if we don’t want to admit it they do control vast amount of things in our lives, even if it just changes one way we think about a certain issue in society. But what do you think? Does it matter who owns our media and does it make a difference to your life?
Here is a few videos you might be interested in watching
As always, all the best
- Doyle, G 2002, Media Ownership: The Economics and Politics of Convergence and Concentration in the UK and European Media, SAGE Publications Ltd. (UK), London, GBR.
- Flew, T & Goldsmith, B 2013, Comment: Does Murdoch own 70 % of newspapers in Australia?, SBS, viewed 30th March 2015, < http://www.sbs.com.au/news/article/2013/08/08/comment-does-murdoch-own-70-newspapers-australia>
- Flew, T & Goldsmith, B 2013, Rupert Murdoch – The Daily Telegraph, image, SBS, viewed 30th March 2015, < https://c479107.ssl.cf2.rackcdn.com/files/28842/area14mp/3k2gdgy2-1375863747.jpg >
- Flew, T & Goldsmith, B 2013, Rupert Murdoch – twitter, image, SBS, viewed 30th March 2015, https://c479107.ssl.cf2.rackcdn.com/files/28845/area14mp/4p73r22k-1375864578.jpg>
- Goncalves, R 2013, Factbox: Who owns what in the Australian media, SBS, viewed 30th March 2015, http://www.sbs.com.au/news/article/2012/06/22/factbox-who-owns-what-australian-media
- Manzaria, J & Bruck, J 2014, Media’s Use of propaganda to persuade people’s Attitude, beliefs and Behaviors, Ethics of development in global environment, viewed 30th March 2015, http://web.stanford.edu/class/e297c/war_peace/media/hpropaganda.html
- Turnbull, S 2015, ‘media myth busting: information just wants to be free’, lecture, BCM110, University of Wollongong, delivered 24th March 2015