Stage 4- Prototype
“A prototype gives the design team and clients the ability to visualise and handle a design concept , to get an feel of its physical presence and tactile qualities “( Ambrose & Harris , 2010). My final three chosen where selected from my ideate process. They are;
1. Typography turtle
2.The cup with a drop of oil
3. leaking tap
These three choices for the design poster were refined to display detail to the suited brief . They both represent climate change in the great barrier reef, all have their own message , are able to communicate clearly then the other design options and are able to represent WWF.
Stage 5-Select
“The select stage is the point at which one of the proposed design solutions
is chosen for development. The key decision criterion is fitness for purpose: does the design meet the needs and goals of the brief, and will it effectively communicate to the target audience to achieve those aims”(Ambrose & Harris,2010). I have selected the third design from my prototypes. I believe that this design reflects the brief of climate change and suits my client and their audience. Drawing notice to industrialization in the Great Barrier Reef with contributes to climate change. Focusing on coal and mining exports travelling through the reef that causes damage through oil, water pollution, raising of temperature all they affect and kill the reef. I have refined this in 3 different ways, with different design elements. This enables the client to choose 1 they think represent their label, company image and defines the brief the best. It’s a design that is easy to display and won’t take up to much time prior and communicates efficiently
Stage 6 & 7 – Implement and Learn
“During this stage, the designer passes the design artwork and format specifications to those who will be supplying the final product.”(Ambrose & Harris , 2010).
The poster will be printed onto an A3 size paper. This will make it efficient for the client to hang up and copy more if desired. What I learnt was to take my the time to smooth the edges around the cup so they are more defined, As I designer I learnt the importance about the display of a typeface and the way we position a design on a poster. The feedback we received from students and teacher that help assists and diagnose problems within a design.
Learn;
“The final stage in the process involves learning from what has happened throughout the design process” (Ambrose & Harris , 2010)