Today during class it was my chance to continue producing social media advertising for my project . With the main objective to make my campaign likeable and sharable among the target audience . To do this, my project is taking advantage of the resources Snapchat and Instagram to spread and access the desired audience for this project.However , this week in class i am working on creating snap chat filters, that are designed to be featured at the festivals grounds during the summer seasons. As a way for the average person to be apart of the campaign , in which they might stand for , advocate or even just advertise pill testing, in which they make the idea more known and comfortable within the public. Though what i have found while designing the filters , it soon became apparent to work within the right dimension of snapchat screen filters. It also became a critical incident when trying to locate the right photos to use for the mock up of the Snapchat filter. It became hard to locate photos that where of 300dpi , and didn’t have a water mark crossed across them. To progress further i will need to find the right dimension of the Snapchat screen , in order to show the design for hand in week 15 and for the Gradshow.
I also have to keep in mind the closing due date that is fast approaching . I need to analyse if i may be taking too much on bored ,particularly when designing too many social media creations.So far i have also focused my attention down to six poster for submission in week 15 .
Critical incident = Not having the right dimension needed for Snapchat filters or finding the right photos for the background image. Changing from the hash tag to taking away the hash tag , in the main tag line. Thirdly , adding the second tag line to the filter .
Please find below the first prototypes of my SnapChat filters.
By creating these snapchat filters allows the audience to feel connected and involved , giving them the opportunity to chose a team to participate within , using these filters when taking a photo at the festival grounds , to show their supper , or even jus to use these design because they like the characters or teams. Either way the message behind to spread around the festival grounds and the general public.
During class i created the idea of using a pop up ad in the actual Pokemon game ,to feature the campaign communication message of pill testing. This gives the project a connection between the game and the campaign, which in return enables the project to reach a wide variety of audiences into the campaign.I ran with the same idea of using the pokemon teams to highlight the qualities of pill testing , as they do share the same notion .This also captures the attention of the audience in which they might relate too as well. The pop up ad incorporates , the the campaign tag line and the team logos.
Instagram was also created , though it was proven to be difficult to make a mock up with the poster already made , this will take more time , something i will have to continue during this week and the next , in order to get it right with the best quality possible for printing.
I want to display my poster design , particularly my team designs and character design , i just need to figure out what social media designs should i display and how many ? when i currently have 20 snapchat filters created , this will require further thinking , particularly cost and materials , at this moment I’m thinking of using a magnetic system !